Synargy Corporation Case Study

Finding the right business solution was about much more than effective administration for Synargy Corporation. The import marketing business was looking for a system that would not only power growth, but also form the foundation of a new relationship with customers.

“We were looking for a business solution that fit our business – not one that we had to make the business fit,” says Synargy managing director Hamish McFedries.

Established in 2001, the Christchurch-based company, which specialises in importing furniture for supply to some of the country’s leading retailers, was looking for a business system that would allow it to achieve the next stage of growth.

Hamish says he had been considering MYOB, but wasn’t sure the company had a solution that could be tailored to Synargy’s business.

“We were looking for a single system which could be configured to do what we needed it to – rather than just another product we would have to add to, or sit alongside a range of other solutions,” says Hamish McFedries.

After meeting with Richard Williams and Alex Ball, directors of MYOB Enterprise Partner MBS, Hamish quickly saw the potential of MYOB Exonet.

“Obviously the initial question for any business is cost – but once we saw what we could accomplish with MYOB Exonet, the value of the investment was very clear.”

Currently importing over 200 containers of stock per year to warehouses in both Auckland and Christchurch, and distributing to retailers around the country, the ability of Exonet to sit at the centre of the company’s logistics and supply chain was crucial.

“Not only do we need to be able to manage a significant amount of stock moving in and out of our warehouses from offshore, our clients also need to be able to access detailed and up-to-the-minute information about what we currently have available, as well as tracking their orders in every stage through to delivery.”

Hamish says the development of their MYOB Exonet system quickly set them apart from their competition, enabling Synargy to build its key brands with clients and provide an extremely high level of professional support.

“For Synargy, the innovations MYOB Exonet has enabled us to put in place are the difference between being just another supplier competing on price, and growing into a long-term partner with our key clients.”

The efficiencies the solution has brought – coupled with the logistics management system developed in MYOB Exonet for Synargy – have also enabled the company to make significant savings.

“It’s not only helped our brand grow, it’s saved us a staff member as well.”

Synargy is now focusing on a new online stock-tracking tool, developed around MYOB Exonet, that will allow key clients to check stock, place orders and track deliveries online, and in real time.

“As we’ve made MYOB Exonet the nucleus of our business, its been a matter of learning what its capable of, and building our own capacity around it.”

“Now we have a real platform for growth, we are able to support our commitments to our clients and build our reputation as a leading supplier to the furniture industry.”

Products Used:
MYOB Exonet Modules Exonet Core
Distribution Advantage
Exonet Job Costing
Database MS SQL Workgroup Edition
Servers MS Small Business Server 2005;